Website Marketing

Drive More Visitors to your website...

To be successful online your website needs to attract visitors. The number of visitors that your site attracts could, therefore, have a large impact upon the success of your business.

Compared to the cost of traditional advertising, a well-designed website, combined with a properly planned and executed search engine marketing campaign, can provide a tremendous long-term return on investment for any business. Internet analysts suggest that 85% of website visitors find the site initially through search engines or directories. This makes it essential that your site is highly visible in major search engines.

The question is, how do you achieve this?

Web Marketing

Based on our extensive knowledge and experience, we have created a range of cost-effective web marketing services to help small businesses succeed online. These services are based on two fundamentals:

Search Engine Submission – to boost your sites rankings in the search engines

Improved site design – help to improve search engine visibility

Each of these services will help to attract visitors to your site, bringing your company more business and the rewards of a well-managed website.

How do Search Engines Work?

Put simply, search engines and directories apply rules which they use to determine how well a particular site should rank in their index. The web has many businesses competing for top rankings for any given product or service. The successful sites are those that receive close attention, to ensure they are submitted to and are optimized for, the widest range of search engines and directories possible.

Success Online

Effectively marketed websites will ensure the maximum number of users can find it. Research has shown that the number of users drops dramatically as the search engine ranking decreases.

We offer a variety of Web Marketing options to meet the needs of your business and website:

Submission and Optimisation Packages

Submission alone is insufficient to ensure success. The site also needs to be optimized so that it conforms to the rules of the search engines to which it is being submitted. For this reason, we strongly recommend both submission and optimization strategies and have assembled three packages (see table below) that have been specifically designed to maximize the benefits that SME’s should expect from their websites.

Feature/Package Bronze Silver Gold
Title and Meta Tag Development Yes Yes Yes
Optimization of Home Page Yes Yes Yes
Optimization of Additional Pages No Yes(2) Yes(5)
Submission to Major Search Engines Yes Yes Yes
Submission to Major Directories Yes Yes Yes*
Submission to Related Portals No No Yes*
Strategic Link Builder No No Yes
Site Assessment and Keyword Analysis No Yes Yes
Improved Navigation to improve SE rating No Yes Yes
Campaign Reviews No Yes** Yes**
Yahoo Listing No Yes Yes
On-Going Optimisation No Yes Yes***
* Includes major international search engines and directories
** Silver – Half-Yearly, Gold – Quarterly *** Optional monthly plans available

Pay Per Click

This service involves bidding for guaranteed positions in various search engines and represents a powerful approach for building visitor traffic. We carry out a detailed site and keyword assessment, carry out campaign planning and then provide on-going monitoring of the results to ensure maximum success at the minimum possible cost.

Bespoke Campaigns

If a packaged approach isn’t suitable, our trained Consultants can create a campaign tailored specifically to your needs. In addition, we also offer a low-cost submission only package which will submit your site to all leading search engines and free submission directories.
A Web Marketing solution from Plaza Dynamics ensures professional expertise is provided to improve your website design and ensure high search engine rankings.

Contact us today for an affordable quote for your professional website.

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